The advantage of this first option is that you will be the owner of your WeChat Official Account with total control over it.On top of that you need to pay a service fee to the agency that will open the account for you. The registration request must be submitted to Tencent for review and plus an annual fee of $99. The process to open an account using your overseas business license is long and it takes between 2 to 4 weeks. Registration through an overseas business license.This type of account enables businesses to officially use WeChat to promote their products or services to send push notifications to their followers, to manage customer care, to redirect to their website or e-commerce site, and more.įoreign companies who do not own a business license in China have two options to open a WeChat Official Account: WeChat Official Accounts are the equivalent of Facebook pages. ![]() Therefore, in this article we will discuss how a foreign company can open a WeChat Official Account and how to use it to promote your brand and reach a broader audience. Without WeChat, your marketing strategy in China would never be as successful. However, when you consider that the average Chinese user spends 1/3 of their time on their smartphone using WeChat, it is well worth the effort. Opening a WeChat account is not as straightforward as with other social network platforms and managing a WeChat account requires a learning curve. Select the right type of Wechat account based on your main market purpose.If you want to use WeChat to promote your business in China, you must have a WeChat Official Account and understand how to manage it.How to successfully set up an official account to reach your market goal as a non-Chinese business? Without any official guidelines to Non-Chinese registered companies, it is important to approach the right agent to achieve your Wechat management goal. If your main market target is Chinese users, then it would be of great help you set up Chinese official accounts. And both International and Mainland China WeChat users can view official WeChat accounts set up inside Mainland China. If you are interested in setting up a Wechat account, please note the difference between Chinese accounts and international Accounts.Ĭhinese WeChat users do not have access to WeChat International official accounts, while the international WeChat users have access to both Chinese and international official accounts. Payments (API) supported for all verified accounts.Maintain high-performative customer service.It publishes content up to 4 times per month. After verification, service accounts have access to 9 advanced APIs that enable the brands to create additional apps and functions such as Instant Customer Service, GPS, Payments, etc. ![]() The verified service accounts can also register for WeChat Pay and set up a WeChat Store. WeChat service accounts focus on customer service, e-commerce, and CRM. ![]() Enlarge your business brand awareness in China.Build a loyal relationship with your followers.Better for businesses that want to put out content on a more regular basis. ![]() You can send one folder of messages per day. WeChat Subscription account allows business owners to push frequent content or news feeds straightaway to the followers.
0 Comments
Leave a Reply. |